Win18_Phil302 Cyberethics’s Updates

Lesson 1: Thinking about ethics is not my job, I am a computer programmer

Case Study: Apple, Xerox and values centered design.

One of the most famous cases in the development of the personal computer occurred in the early 1980s. While today most people would rightly credit Apple computers with championing the personal computer revolution, what fewer people know is that many of the technological innovations and ideas that got this revolution off the ground were incubated at the Xerox Palo Alto Research Center (PARC). The biggest of these ideas was the graphical user interface, GUI, which was an idea, began by Douglas Englebart at Stanford Research Institute and extended by Alan Kay at PARC in the early seventies. Many of these ideas were incorporated into the user interface of the Xerox Alto computer released in 1973.

There are many stories about what happened next but Apple was granted access to the technologies at Xerox PARC in return for some generous Apple stock options. That is the official story, but when you talk to the people at PARC that were involved, they felt that Xerox executives sold for a pittance one of the best ideas to come out of user interface design and it happened due to not understanding the value commitments behind the design. At the time Xerox was committed to developing the lucrative business computing market, where no nonsense efficiency was perceived as the primary value. Englebart had been motivated by a desire to use computers to enhance individual human intelligence and capabilities. But at the time this was not such an easy argument to make. A trained computer operator could quickly manipulate their machine using complex key commands whereas a GUI relied on the user poking around with a mouse or other pointing device along with the more computationally heavy demands made by the graphics needed to make this work than was required by the simple command line and blinking cursor of traditional operating systems. The values of speed and efficiency trumped those of ease of use and inclusivity represented by the personal computer and the GUI. The executives at Xerox held the former set of values whereas the executives at Apple shared the later set of values and instantly saw the potential they represented. The Apple Macintosh was the first machine to fully embrace these new values and the rest is history, Xerox got a million dollars of Apple stock and Apple went on to make billions on more and more powerful personal user interfaces that seek to make the experience easy and fun for even the most casual computer user.

Human values play an important role in the development of technology. As we just saw, getting a value judgment wrong might cost a company billions of dollars. As we will see later, bad decisions might not just cost money but could result in damage to people’s lives or even death. This means that information technology professionals have to develop a good sense for understanding human values and how they relate to the technologies they create.

Let’s now see where you are in your understanding of information ethics. Please complete the following assignments and follow the instructions of your course administrator.

Assignment 1 (update 3): Writing reflection, Post a comment to the section below this update using the following prompt. remember to title it "Assignment 1" so it is easier to find and grade—given your own understanding of ethics and morality, please describe something you have notice in your own online or professional life that has caused you to wonder if something unethical has occurred. What could you have done differently in this situation? 400-500 words.

Please comment on at least two other posts from your community. For these comments label them with the community member's name who's work you are commenting on.

Assignment 2 (update 4): Start compiling a log of your digital media use in this format:

Digital Media Log

Date Technology Used Hrs. % of my Waking day Ethical issues noticed
Week 1        
Mon Example: Face Book 7 50% noticed racist comments and cyberbullying
Tue        
Wed        
Thu        
Fri        
Sat        
Sun        
Week 2        
Mon        
Tue        
Wed        
         

Do this for each individual technology you use, don't forget texting, watching movies or listening to songs on a digital device, etc. Post a copy of your first day log in an update to your community but keep the log going for the entire class and we will turn it in eventually and you will analyze it near the end of the course in your personal Ethos Statement assignment.

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