Abstract

This study explores the innovative dynamics of museum scale, emphasizing a museum’s conceptualization of innovation, the processes they employ, and the specific domains of their innovative activities. Museums, traditionally viewed as institutions of preservation and education, are increasingly adopting digital technologies, sustainability practices, and novel engagement strategies to enhance their operational efficiency and public outreach. However, the capacity for innovation varies significantly depending on museum size, with larger institutions often having more resources to invest in advanced technologies and experimental programming, while smaller museums may rely on grassroots initiatives and community-driven approaches. Situated within the broader context of the creative and cultural industries, museums play a crucial role in economic and social development, yet they face challenges such as digital competition, funding diversification, and the demand for greater inclusivity, which impact institutions differently based on their scale and resource availability. Despite the significance of innovation in ensuring museum relevance and sustainability, research on museum innovation remains limited compared to other sectors. This study aims to bridge this gap by conducting a qualitative analysis to examine the relationship between museum size and innovation approaches. By exploring established and emerging practices, the research seeks to elucidate how museums of varying scales navigate innovation within the dynamic intersection of internal and external factors.