Abstract

Entrepreneurship education (EE) is widely recognized as vital in fostering entrepreneurship and driving economic growth. Numerous programs have been established to educate individuals about entrepreneurship, and these practices have been implemented worldwide. However, despite the increasing interest in EE, there needs to be more research that evaluates its effectiveness. This study aims to fill this gap by examining the evaluation practices of EE programs in the context of cooperatives. This study provided insights into the current practices of evaluating cooperative EE programs in the Moroccan context. The research method used for this study is an exploratory and qualitative approach. The data collection process involved conducting in-depth interviews with various heads of four well-known public organizations for their roles in developing the Moroccan cooperative sector. Additionally, the selected organizations were among the most active entities in the training field related to cooperatives. The respondents lacked information on training evaluation models such as Kirkpatrick’s model. The study reveals that respondents evaluate their training program, and the level of evaluation most used by these organizations is “level one”: reaction (satisfaction). Questionnaires are the most used evaluation tools. This study contributed to the current body of knowledge on EE. Furthermore, this study will help organizations that provide EE programs for the cooperative to understand the importance of evaluating their programs and improving their evaluation processes.