Abstract

In this paper we assess the construct validity and theoretical emdeddedness of agent-based models of normative behaviour drawing on experimental social psychology. We contend that social psychology and agent-based modelling share the focus of ‘observing’ the processes and outcomes of the interaction of individual agents. The paper focuses on two from a taxonomy of agent-based models of normative behaviour. This enables the identification of the assumptions the models are built on and in turn, reflection on the assumptions themselves from a socio-psychological perspective.