Abstract

This case study examines communication strategies of Arvan Cloud, a cloud provider startup that, despite playing no part in Iran internet traffic control, has been hugely accused of serving as the internet superintendent in times of social crisis. Framed within Image Restoration Theory (IRT), the research employs a mixed-methods approach, including content analysis and rhetorical examination of two YouTube podcasts to dissect the interplay between corporate discourse and public sentiment. Additionally, to gauge the popularity and significance of each medium under discussion, a quantitative data analysis based on Alphabet’s extensive database is performed. Findings illuminate the impact of cultural and political factors on the efficacy of Arvan Cloud’s communication strategies, revealing both strategic triumphs and major areas for improvement in its social network engagement efforts. The following case study has proven that tech celebrities are capable of triggering the creative class known as geeks on social media in favor of their asserted rhetoric. The analyses highlight social media’s transformative potential in crisis management, notifying the need for organizations to adopt culturally attuned and contextually adaptive communication strategies. By advancing the discourse on digital communication’s association in shaping corporate reputation, this study contributes to the apprehension of innovative class representation, corporate accountability, and image restoration strategies on social media.