Abstract

The research investigates internet service providers’ (ISPs) share market value effect in the competitive market while emphasizing net neutrality principles. ISPs and authorities ought to treat every data stream on the internet with the same priority level. The 2015 Open Internet Order imposed new rules for managing broadband internet access services, which defined these services as mass-market retail services that allowed access to the entire internet medium, including wired and wireless. Quantitative analysis of financial data and economic perceptual framework is the chosen methodology to reach the study objective. The Netflix ISP Speed Index has been used to determine top ISP services based on the network traffic speed. An analysis of the intraday stock market values of these top contributors for one hundred days was conducted using the Microsoft Excel Program and the Alpha Vantage plugin. The qualitative perspectives of the net neutrality framework were elemental for figuring out the main research findings and conclusions without the legal framework.