MUTADMR040

MUTADMR040

This is a virtual class for the MUT Advanced Marketing Research course. The aim of the space is to tap on the 7 affordances of edutechs.

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MUTADMR040’s Updates

  • Scientific Research vs Nonscientific Research (Common sense)

    Knowledge can be acquired differently, that is, either through our sixth sense (common sense) or through scientific methods. Some information can be accepted as knowledge through subjective means such as tradition or custom. However, such knowledge...More

  • The Role of Marketing Research in Business

    Marketers operate in a dynamic and highly competitive environment. That means, for organisations to be successful, they have to proactively and consistently address market needs better than competitors and most importantly exactly as envisaged by co...More

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