MICRO-BIO

• Hi, I am Valerie Thiele, married and was born on October 24th, 1984, in Großburgwedel (Germany). I have two children (1 & 3). After finishing school, I successfully completed my apprenticeship as a publishing clerk at Gruner + Jahr AG & Co K...More

  Hi, I am Valerie Thiele, married and was born on October 24th, 1984, in Großburgwedel (Germany). I have two children (1 & 3). After finishing school, I successfully completed my apprenticeship as a publishing clerk at Gruner + Jahr AG & Co KG. Afterwards, I worked in various media houses in the print and online sector, including as an online business analyst, online product manager, sales and editorial staff member. During my studies "Bachelor of Science in International Management, Master and Magister" at the Universidad Mayor in Santiago de Chile and the ESERP Business School in Barcelona in the field of communication and strategic marketing as well as through my Master of Science in Corporate Management, I approached the topics of media management scientifically. I am currently on parental leave as a digital manager at a corporate publishing house in Munich. My activities at this job include the conception and implementation of digital marketing and advertising concepts and market observation for the creation of creative online concepts. I developed the digital strategy for a worldwide customer program of an automobile company, which contributes significantly to the sales and growth of the publishing house. During my employment at Journal International Experience GmbH from 1/2014 until the beginning of my pregnancy and the following maternity leave, I was also involved beyond my actual job description and took part in various conferences and trade fairs in the field of media management. I am currently working on my doctorate, thereby focusing on researching the implications of the "Internet of Things" on existing business models for publishing management. Publishing management is increasingly influenced by the "Internet of Things" and confronted with new issues. Different types of media are increasingly interconnected, wich also brings together formerly separate markets and thus the development of new offers and solutions. Action strategies are therefore necessary for planning and implementing business models for successful publishing products in this environment. Due to the dynamics of the current digital structural change, publishers are focusing on quick strategic solutions in order to be able to react with adapted business models. This creates a dilemma between a detailed strategic approach and fast action. In addition, the growth of dynamic newcomers in the industry - including start-ups - increases the difficulty of focusing on profound strategic thinking and action. The use of tactics for changing goals is nowadays subject to priority and fast action. Newcomers show a significantly higher flexibility to interrupt existing value chains and create new connections. At first glance, the "Internet of Things" offers a significantly higher spectrum of opportunities for start-ups. However, with the "Internet of Things", publishers have the opportunity to use their extensive editorial content and make it available to consumers through modified business models. With my dissertation, I want to pursue my research interes in the field of media management in depth and contribute to new findings in science and social change.

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EXPERIENCE

• • Digital Manager
  • Digital Office
  • January 2014 to Present

• • Online Product Manager Digital Advertising
  • Digital Office
  • January 2013 to January 2014

• • Online Business Analyst
  • Digital Office
  • January 2011 to January 2013

• • Editorial employee, stern.de Digital TV
  • Editorial Office
  • September 2007 to September 2009

• • Distributional Employee, DPV Network
  • Distribution
  • January 2007 to September 2007

• • Apprenticeship as businessperson of publishing
  • Marketing, Distribution & Business Development
  • August 2004 to January 2007

EDUCATION

• University of Göttingen “Georg-August-Universität“

  • Master of Science in Business Management
  • April 2011 to June 2013

  core areas: general management, business management, marketing, innovation management thesis: "Development of a catalog of requirements for the management as decision support of social media activities” further: competences of motivation and leadership, project management, management of stress, competence of communication medias, project for Amnesty International Göttingen

• Universidad Mayor en Santiago de Chile / ESERP Business School en Barcelona

  • Magister en Dirección de Comunicación y Finanzas (MBA) / Master en Comunicación y Marketing Estratégico
  • April 2010 to April 2013

  core areas: marketing, coaching and leadership, marketing and branding, finance, media management, strategic management and communication thesis: "Consideraciones estrategicas para el establecimiento de un negocio en los canales de Social Media“

• University of Flensburg / University of Southern Denmark

  • Bachelor of Science in International Management
  • October 2007 to April 2010

  core areas: international strategy and media management, marketing, information technology, statistics, business studies thesis: "Content management for specific target groups on mobil media: Conception of an iPhone-App“ further: participation in google online challenge “Google AdWords”, management of the newspaper of the University of Flensburg, support of the international office at the University of Flensburg

Interests

• Publishing Industry

• Publishers

• Media Management

• Internet Of Things

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