Abstract
This research explores the use of a new framework that was developed by integrating the Theory of Planned Behavior (TPB) and Knowledge, Attitudes, and Practices (KAP) theory to study the sustainability behaviors of students, faculty, and staff at the American University in Cairo (AUC). The research provides insights into the factors influencing sustainable behaviors and how these factors differ across the three groups. The study used a combination of questions from the sustainability awareness questionnaire (SAQ) and Sulitest, customized to the cultural context of the group. The survey was administered to a sample of students, faculty, and staff at the AUC, and the data collected was analyzed using SPSS to create linear and multiple regression models to understand the impact of the independent variables on the dependent variables. The results indicated that both the extended TPB and the new framework were useful in understanding sustainable behaviors, but they provided different insights. The findings suggest that the factors influencing sustainable behaviors are complex and vary across different groups. While perceived behavioral control and attitudes were important for all groups, knowledge and awareness were more crucial for staff than for students or faculty. The study has several implications for sustainable behavior interventions, as the newly proposed conceptual framework helped in better understanding the factors impacting behavior. Overall, the research highlights the need to address the broader social and cultural context in which sustainable behaviors occur, contributing to the understanding of researchers in designing effective interventions to promote sustainability in higher-educational institutions.
Presenters
Natalie TamerStudent, Master's in Science in Sustainable Development, The American University in Cairo, Al Qahirah, Egypt
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Economic, Social, and Cultural Context
KEYWORDS
Climate Change, Sustainable Behavior, Sustainability Awareness, Behavior Interventions
