Abstract
This paper examines the disruptive nature of reselling fashion technologies. The collaborative consumption movement, a popular emerging trend, encourages consumers to live in a more collective, sharing economy. This is where the paper addresses the disruptive nature of the reselling technologies, particularly as they impact the fashion industry, prompting an explosion of vintage/second-hand retailing. Secondary market behaviors such as reselling, recycling, gifting, swapping, and reusing are becoming the most significantly growing consumer segments. The notion of a rotating wardrobe has been increasingly frequently accepted. This is especially prominent with younger consumers like Generation Z, who would consider spending more money on sustainably produced and delivered products while showing a strong preference for switching to brands with sustainable initiatives. Mobile apps and personalization have made buying used products as easy as buying new ones.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Economic, Social, and Cultural Context
KEYWORDS
SUSTAINABLE FASHION, FASHION TECHNOLOGY, RESELLING, SECONDHAND, GENERATION Z
