Abstract
Food is recognized as an expression of identity and as something that can evoke feelings that create emotions. Yet, it is a common problem among international student is that they prefer to choose their national foods instead of trying new ones. A quantitative method is used to complete this research. Simple random sampling is used to collect and analyse data with Statistical Package for Social Science (SPSS) version 26. The resulting find supports all the variables. The results indicate that many factors lead international students to attempt to try Malay food. Although Malaysia is considered a food paradise, there is still a lot of work that needs to be done to make Malaysia’s food culture globally recognised and maintain its uniqueness to ensure that the food quality doesn’t drain out over generations. Hopefully, the information provided during this research can help the relevant parties to introduce Malaysia’s food culture, which in turn will make Malaysia globally recognised.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2025 Special Focus—Fed Up: Learning From the Past, Imagining New Futures
KEYWORDS
Malay Food, Taste, Food Novelty, Attitude, International Student
