Abstract
With the rise of new media, food review vlogs have become one of the effective windows for regional image, stimulating viewers’ interest of unknown area. Food as a one of the most humane symbols in a society has become a core element for the public to understand and feel an unknown place. The symbol itself and the value it conveys together constitute a comprehensive impression of a region, shaping the place into a concrete space that is communicable, perceptible and experienceable. Through food, we peer into the close interactions and connections between people, thereby reach the profound humanistic connotation of the region. Indeed, people’s emotions and behaviors can waken similar experiences in others, the viewers can condense their own emotions while watching and unconsciously develop empathy towards the people living in another corner of the world. Food vlogger AXing appears as a city wanderer (flâneur), through the medium of the “innocent object” - food, his vlogs, among others, deconstruct the stereotypes and prejudiced barriers that viewers have formed about unfamiliar regions due to ideology, making the originally invisible personal experience become the material for visibility and communicability, which encourages the real connections with regions while guiding viewers to think independently. Only by leveraging its unique advantage of connecting real space and virtual space, using video as a medium to lead viewers into a physical space to experience the worldly life, can the long-term development and positive impact of food vlogs on creating a genuine image of regions be achieved.
Presenters
Youyou Guitard WuResearcher, Literature, Philosophy and Language, Université de Nîme, France
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2025 Special Focus—Fed Up: Learning From the Past, Imagining New Futures
KEYWORDS
FOOD REVIEW VLOGS, REGIONAL IMAGE, VIRTUAL SPACE, HUMAN CONNECTIONS, IDEOLOGY
