Abstract
This paper examines the perspectives of managers from two different cultures on the impacts of Artificial Intelligence (AI) on the workplace. It focuses on organizational cultural adjustment and the protection of core values, while enabling AI deployment. As organizations continue to integrate AI as a disruptive component of their operations, both the demand for change and the protection of organizational values and culture should be balanced. Based on broad organizational change and technological intervention theories the conceptual model was developed. The study relied on both quantitative and qualitative methods; however, surveys were the main method. The research question was framed from the perspective of middle managers who cope with issues arising from the implementation of new technologies. Their insights are valuable to guide policy makers and organizational leaders on how to understand the dynamics of cultural change and innovation deployment. It was surprising that most of the respondents did not express major concerns with the possibility of AI invading their privacy. Interestingly, the Colombian group was less concerned than the US group although their level of trust in top management was higher. The main conclusions of the study points to the need to formulate implementation and adaptation strategies that increase organizational benefits while mitigating potential cultural drawbacks. While seeking efficiency and effectiveness, organization leadership needs to preserve core cultural values. Although the study used perceptual rather than objective measures, the perceptions of organization members are important to understand the dynamics of culture and change.
Presenters
Mahmoud WatadProfessor, Marketing and Management, William Paterson University, New Jersey, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
The Value of Culture and the Demand of Change
KEYWORDS
Organizational Culture, Artificial Intelligence, Organizational Change, Managerial Perspectives
