Abstract
This research provides insights into the current state of Environmental, Social, and Governance (ESG) media coverage in Israel. The findings reveal that the discourse is primarily shaped by three main factors: limited professional coverage, concerns about greenwashing, and the influence of US political debates. The dominance of marketing content over investigative journalism suggests a need for more independent and critical coverage of ESG issues in Israeli media. The research also highlights how international political dynamics, particularly from the US, can influence local market development and media coverage of ESG issues. This demonstrates the increasingly global nature of ESG discussions and the challenges of developing local markets in the context of international debates.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
ESG, Corporate Responsibility, Journalism, Public Relations, Greenwashing
