Abstract
The term “publisher prestige” is commonly used in academic publishing, but very rarely in fiction publishing. So, what about fiction and non-fiction readers? Does it matter to them which publisher published a book? What is the current social meaning of publisher in our information society? There are not many studies related to the impact of publisher “prestige” on reading and purchasing. The success factors of books are analyzed in the German book market (Schmidt-Stölting, et al, 2011), correlates of gender and prestige of literary works are investigated in the Australia (Dane, 2020), the problem of identifying prestigious academic publishers analyzed in Spain (Giménez-Toledo, et al, 2017). Vaišvilienė (2010) investigated the influence of book advertising on the choice of books in Lithuania, and Dagienė (2023) investigated the prestige of Lithuanian academic publishers. The purpose of the study is to assess the influence of the “prestige” of publishing houses on readers. To achieve the goal, the following questions are asked: does the volume of published books, capacity (financial results) affect the prestige of the publishing house? Does the publisher’s name, brand (its “prestige”) influence the decision to buy a book? In general, do readers care about the publishing house’s “prestige” and what criteria could influence the publishing house’s prestige? The research results and collected data can be useful as a source for further research on publishing houses and their communication, as well as supplement the research, knowledge and database of communication and information sciences.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Communications and Linguistic Studies
KEYWORDS
Publisher prestige, Information society, Brand communication, Social meaning
