Abstract
This study explores the impact of traditional and experiential guided tours, as proposed by the author and implemented by guides, and to present the views of museum visitors. By focusing on guided tours for Generation Z in a selected museum, our presentation investigates whether guided tours in museums can help to enhance the experience of returning to museums. The final outcome of the research is the presentation of a new tour methodology. The research was divided into two parts: 1. The results of the questionnaires are analysed using SPSS software, based on a total of 86 questionnaires. The aim of this research is to find out if they prefer a more experiential or a more traditional informative type of tour, or if other types of tours can achieve their main objective. 2. the results of the focus groups (64 participants) were analysed through content analysis, where the aim of the study was to present the detailed perceptions of a small group of participants about museum tours, the tours they had seen and their perceptions of the tours they had experienced so far, through a focus group interview with the participants. The aim of the tour is to familiarise Generation Z with the values of national cultural heritage, which can contribute to the development, preservation and strengthening of their national identity. It is important that innovative approaches to guided tours for Generation Z are used to give this generation an active role in the museum process.
Presenters
Dalma Lilla DominekAssociate Professor, Social Communication, University of Public Service, Hungary
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Guided Tour, Innovation, Flow, Z generation
