Abstract
In the era of digital connectivity, images on social media have transcended their traditional representational role to become powerful tools for fostering engagement and communication. This study explores the concept of “high-performance” images—visual content that garners significant popularity and interaction among users. Drawing from my practical experience and adopting an artist’s perspective, the research examines the creative practices of contemporary image makers. It also analyzes the historical evolution of digital imagery to investigate how advancements in imaging and dissemination technologies have influenced the aesthetics of image creation. The study focuses on how the crowded, ephemeral online environment, particularly social media, has shaped and developed distinctive visual aesthetics such as nostalgic and green-screen imagery. By revealing the relationship between the development of digital media, audiences’ desires for authenticity, immediacy, and accessibility, and artists’ approaches to image creation, this research offers significant insights into the interplay between technology and visual culture. By situating image aesthetic transformations within the broader trajectory of image-making technology and dissemination evolution, it uncovers the dynamic roles of technological innovation, aesthetic adaptation, and social engagement in image-based communication, thus contributing to the discourse on contemporary images.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
High-performing images, Social media, Digital photography, Thumbnail browsing, Chroma key
