Abstract
This study illustrates how a university building interior renovation project integrated translational research and cutting-edge technologies to enhance place branding and wayfinding design. The research-based codesign process implemented eye tracking, digital twin, and virtual reality. This project used our Participatory Neurodesign framework that bridges empirical research and design practice. The framework consists of six phases: 1) participatory visioning and programming, 2) pre-design research, 3) codesign, prototyping, and stakeholder feedback, 4) post-design assessment, 5) fabrication and construction, and 6) post-project research and post-occupancy assessment. The translational eye-tracking research examined individuals’ gaze behaviors in an unfamiliar interior environment, allowing us to identify effective locations and types of visual information for place branding and wayfinding design. We created a digital twin of the building for the codesign process. The design team was requested to convey the college’s identity, missions, and academic divisions in the design, using its existing branding elements, including symbols, text fonts, and colors. The project stakeholders were able to experience the new design in video walkthroughs and virtual reality simulations. We also utilized the fully designed digital twin to conduct post-design eye tracking to assess the effectiveness of the new design. Based on the findings, we refined the design further and performed a final assessment using virtual reality, which was followed by the actual renovation of the building’s interior. This innovative process transcends traditional design practice by weaving translational research, design practice, and technological explorations into creating an interior environment that effectively promotes place branding and enhances the end-user experience.
Presenters
Jain KwonAssistant Professor, Interior Architecture and Design, Colorado State University, Colorado, United States
Details
Presentation Type
Theme
KEYWORDS
Codesign, Digital Twin, Eye Tracking, Place Branding, Virtual Reality, Wayfinding
