Abstract
In the past few months, Instagram users of Indonesian nationality have played a crucial role in shaping a growing trend of posts that feature the hashtag #kaburajadulu (translation: let’s flee for now). This trend, which originated as an adverse reaction to the newly inaugurated Indonesian president and vice president, Gen. Prabowo Subijanto and Gibran Rakabumin Raka, has been fueled by the public’s dissatisfaction with the country’s policies and situation within the first hundred days of their term. Numerous posts created by Indonesian diasporas worldwide have emerged, filled with critiques and reasons why they chose to depart the country, along with encouragement and information on how fellow Indonesians can and should seize the opportunity to live abroad. This paper analyzes the political context behind the posts under the #kaburajadulu hashtag as a significant form of civic engagement. By conducting a content analysis of high-engagement Instagram reels, this study seeks to understand the language of critics and its role in shaping political discourse in Indonesia. This research enhances our understanding of participation practices and political engagement, particularly in Indonesia, and provides deeper insights into the audience’s power to influence political narratives.
Presenters
Pulung PerbawaniStudent, Doctorate, University of Colorado Boulder, Colorado, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Participation, Political Engagement, Instagram, Social Media, Trend, Content Analysis
