Abstract
Marine wastes from microplastics and chemicals from sunscreen have been long lasting problem in many areas around the world, including Thailand. This practical research designed three VDO clips of marine waste pollution prevention campaign via TikTok application due to there have been potential millions of registered audiences from 150 countries, including Thai user is one of them. Three TikTok VDO clips were designed based on the previous literatures on microplastics and impacts to environment from sunscreen chemicals. These were 1) microplastics and the impacts (3.16 mins); 2) alternative of marine friendly products (1.08 mins); and 3) prohibit of using four banned sunscreen chemicals in Marine National Park, Thailand (1.52 mins). After that, three clips were satisfactory ranked from lowest to highest (1 to 5) in 18 issues and one open-ended issue by three experts from environment, media production, and eco-tourism fields. Result show the total average opinion was at high (mean = 4.09); while opinion that the clips were useful for marine friendly products was the highest (mean = 4.67), but the lowest opinions were VDO movement, suitable music, VDO presentation style, and VDO transition (mean = 3.67). The experts further mentioned that the clip with the dance is suitable for TikTok audiences (clip 2), the clips simply presented to understand for lay audiences, each VDO clip should clearly mentioned age ranges of the main target audiences, as well as Thai and English voice accents were not the same. These opinions would be improved the clips for the next adjustment.
Presenters
Umaporn MuneenamLecturer, Environmental Management Department, Faculty of Environmental Management, Prince of Songkla University, Songkhla, Thailand
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
TikTok Content Development, Marine Waste Pollution Prevention Campaign, Expertise Assessments, Thailand
