Abstract
This comparative study analyzes ten digital newspapers from Chile and Ecuador with the objective of investigating how audience feedback influences editorial decisions. The objective is to answer the following research questions: To what extent does audience feedback influence editorial decisions in the most read digital newspapers in Chile and Ecuador? and: Do these newspapers have similar behavior in terms of the relationship between editorial decisions and audience feedback? A qualitative methodology was used based on semi-structured interviews carried out with editors of the five most read Web portals in each country. The most notable results reveal notable similarities between the media in each country, evidencing a strong influence of audience feedback on editorial decisions, changes in business models due to digital transformation and the use of tools for measuring results, collection of insights and contact with users. This finding suggests the importance of understanding and responding to audience preferences and opinions for digital media in the region, highlighting the need for editorial strategies that encourage audience participation and engagement.
Presenters
Francisca GreeneProfessor, Communication Facullty, Universidad de los Andes, Chile, Región Metropolitana de Santiago, Chile
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Digital Media, Audience Feedback, Editorial Decisions
