Abstract
Advancements in the digital media ecosystem have fundamentally changed young users’s media consumption habits. Young people must be educated on media ethics, digital literacy, the differences between editorial independence and commercial content, and journalistic standards. Media ethics education should go beyond the classroom, incorporating programs and awareness campaigns from public and private stakeholders. This study focuses on Spanish public and private efforts to enhance youth safety by promoting media ethics education. Specifically, it scrutinizes the initiatives undertaken during the transposition of the Audiovisual Media Services Directive (2018-2022) aiming at strengthening digital literacy skills and the protection of minors and viewers from potentially harmful and prejudicial content on linear audiovisual programmes, video-sharing platforms, and social networks. Results show that during the transposition procedure, civil society organizations, NGO’s, industry associations and other interest groups engaged in several initiatives aiming at enhancing the wellbeing and protection of minors.
Presenters
Adriana MutuHead of Academic Quality, Professor and Researcher, Humanities, Market Research, ESIC Business & Marketing School, Barcelona, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Media Literacy; Regulation; Spain; Online Safety; Youth
