The Normalization of Drag Culture: The RuPaul Case

Abstract

This paper discusses the evolution and normalisation of drag culture, focusing on the impact of the show “RuPaul’s Drag Race”. Drag culture is historically associated with gender identity and sexual orientation, but it is a form of performance art that dates back to Greek theatre, where actors wore women’s clothing and accessories. Church repression and the first public manifestations of men dressed as women are highlighted as historical milestones. From the 1970s and 1980s onwards, drag queens began to gain a foothold in mainstream media, with films, musicals and the emergence of ball culture, a black and gay subculture that redefined notions of family and friendship. Divine is mentioned as an iconic figure in the drag scene of the 70s and 80s. The “Vogue” movement, which originated as a dance battle, is also addressed. The success of RuPaul, who has had an extensive career in TV, film and music, culminated in the reality show “RuPaul’s Drag Race”. The show, which initially sought to find a successor to RuPaul, became a global phenomenon, revitalising RuPaul’s career and consolidating drag culture in the mainstream media. “RuPaul’s Drag Race” stands out as one of the most watched and engaged programmes on cable TV, with record ratings and Emmy awards.

Presenters

Daniel Souza
Student, PhD Candidate, Universidade da Beira Interior, Castelo Branco, Portugal

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Cultures

KEYWORDS

DRAG CULTURE, MAINSTREAM MEDIA, GENDER PERFORMATIVITY, POP CULTURE, MEDIA REPRESENTATION