Abstract
This study explores the crowd psychology of Vietnamese netizens through the case study of Thich Minh Tue, a prominent Buddhist monk who gained widespread attention on social media. By analyzing the online reactions and discourse surrounding Thich Minh Tue, this research aims to uncover the underlying psychological mechanisms that drive collective behavior among Vietnamese internet users. The study employs qualitative content analysis of social media. The findings reveal that the crowd psychology of Vietnamese netizens is heavily influenced by cultural values, social norms, and the digital environment. Key psychological phenomena such as social proof, emotional contagion, and group polarization play significant roles in shaping public opinion and driving collective actions online. This case study not only sheds light on the specific dynamics of Vietnamese netizens but also contributes to a broader understanding of digital crowd behavior in the context of Southeast Asia. The implications of these findings are discussed in relation to social media management, digital communication strategies, and the role of online platforms in influencing public discourse.
Presenters
Hai Chung PhamSenior Lecturer, School of Communications and Creative Industries, British University Vietnam, Hung Yen, Viet Nam
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Crowd psychology, Social media, Online Public Opinion, Collective Behavior
