Abstract
Commercial spaces produce a large volume of information, which has an impact on the interest of multidisciplinary profiles in terms of strategy design. This research analyzes the trends and design methodology of both physical and virtual retail environments to understand strategies that promote a positive impact on both consumers and brands to analyze consumer practices and identify points of opportunity. This study impacts all those involved in the creative industries, retailers, interior designers and architects, as well as scholars of social practices around the buying and selling of products and services. Starting from a holistic cycle of qualitative research, the prevailing variables in the design of commercial spaces are established through case studies of small stores in Mexico and their comparison with international cases, to propose the most outstanding elements and the points of greatest opportunity and even new proposals to be considered, in order to promote strategic designs and better consumer experiences.
Presenters
Leticia Jacqueline Robles CuellarResearch Professor and Interior Designer, DISEÑO DE INTERIORES, Universidad Autonoma de Aguascalientes, Aguascalientes, Mexico
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Architectonic, Spatial, and Environmental Design
KEYWORDS
Interior design, Comercial spaces, Strategies, Experiences
