Abstract
Traffic congestion at Telkom University is often caused by the high use of private vehicles, even for short distances, due to a lack of awareness about the importance of walking as a sustainable mobility solution. This study focuses on developing a conceptual application design strategy to encourage walking habits among the university community. Using the Design Thinking approach, the research follows the stages of empathizing, defining, ideating, and prototyping. Data was collected through observation, validation surveys, and literature reviews to identify key barriers, such as fatigue and a lack of motivation to walk. The study resulted in a low-fidelity prototype of an application designed to educate, motivate, and facilitate walking habits. Key features include a walking buddy to find a walking partner, personalized walking routes, and information about rest areas along the routes. Future development plans include integrating gamification elements, such as a reward system, leaderboard, and walking challenges. Although the prototype has not yet been tested, it is a preliminary solution framework to address walkability and reduce traffic congestion. This research provides insights into the strategic application of design processes to promote sustainable mobility in campus environments.
Details
Presentation Type
Theme
2025 Special Focus—Thinking, Learning, Doing: Plural Ways of Design
KEYWORDS
DESIGN THINKING, USER EXPERIENCE DESIGN, DESIGN SOCIAL INNOVATION, SUSTAINABLE MOBILITY
