Abstract
This research aims to solve product distribution problems in the downstream phase of the agricultural industry. Its purpose is to boost interaction rates between sellers and buyers based on online marketing principles. The foremost concern in the design is the visual appeal and user-friendliness of the program. The aims of this research investigation are as follows: 1) To systematically examine appealing patterns for application design and appropriate graphic and multimedia design components, and 2) to provide an optimal application design. This research was conducted with a mixed-method approach between qualitative and quantitative research. The methodologies employed encompassed Application Pattern Evaluation, Graphic Design Element Evaluation, and Satisfaction Management. This paper presents the results as follows: 1) The prominent characteristics of popular application patterns include minimalism and geometric forms, which are straightforward designs that eliminate details to provide a clear message, photography with eco-conscious graphics, glass morphism, and gradients that incorporate soft shadows. 2) The optimum design elements to be used in the application design are Minimalism and Geometric Styles, Photography with Graphics in Eco-conscious Style, and Glass Morphism and Gradients with Soft Shadows. 3) Satisfaction levels from using the protocol application are Photography with graphics in an eco-conscious style, Minimalism and Geometric styles, and Glass Morphism and Gradients with Soft Shadows.
Presenters
Pibool WaijittragumLecturer, Visual Communication Design, Suan Sunandha Rajabhat University, Krung Thep Maha Nakhon [Bangkok], Thailand
