Abstract

Creativity depends on the interaction and reciprocity among the creator/self, one’s creativity, community, and culture as stated by Glăveanu (2010). This study advocates that cultural manifestations can be divided in several levels according to Hofstede (1983) and colleagues (2010, 1990). The costumes are designs to represent the very own cultural language and translate national symbolic manifestations. Portuguese Costumes are part of the national lexicon and major messages are understood by its community. This research analyzes the costumes/image of three heroes (Amália Rodrigues, Zé Povinho and Olivia the Boss/Olivia Seamstress), six symbols (black shawl as past, student’s black capes as future, Zé Povinho’s costume, Zé Povinho ofensive gesture, Olivia the Boss/Olivia Seamstress Denim trousers as symbol of labor, Salazar as oppression) and one ritual (Fado representing saudade and Amália).

Presenters

João Barata
Assistant Professor, Lusófona, Portugal

Carolina Fadigas
Phd researcher, Arte dos media a comunicação , Universidade Lusófona , Portugal

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design in Society

KEYWORDS

Creativity; Culture; Costumes; Portugal; Symbols; Heroes; Rituals

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