Abstract
The intersection of linguistics and typographic design provides a distinct viewpoint on visual communication design. This research seeks to inquire how these typographic expressions, such as variations in reading direction, affect the borders of visual communication. The importance of this kind of typographic expression is to attract the audience’s attention, increase retention, and make them think about the content while conveying two different messages simultaneously. In this research, which is conducted using the quantitative research method, various case studies were analyzed by examining practical applications within the framework of visual communication design. This research inquires about the importance of the reading direction and exemplifies the situation through terms including but not limited to ambigrams and palindromes, accepted as typographic expressions. And emphasize their role in visual communication design. This research also uses implementation examples and typographic principles on readability to interpretively support design knowledge and provides a model for the design process that serves as a research blueprint. Therefore, this study questions whether or to what extent it is acceptable to compromise readability for an effective message transfer, and it also questions the practical value of creative typographic expressions that interact with the reading direction in expanding the possibilities of visual communication.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Visual Communication, Visual Design, Typography, Graphic Design, Palindrome, Ambigram
