Abstract
In fashion, producers and consumers have long been fascinated with the differences, the ‘exotic’, ambiguity, and uncertainty through style-fashion dress (Tulloch, 2010; Kaiser, 2012). In the West, many designers like and are fascinated by the “exotic” brought by the difference between the Eastern culture and their local cultural codes. Some designers, through time, have been appropriating these codes without paying homage to the original culture. In this research, the author investigated the current status of cross-cultural design research in the field of fashion design, emphasizing that Italy and France, as one of the world’s leading fashion design markets, occupy an essential position in the field of fashion. In addition, the researcher shows and analyzes the fashion design works produced by some famous Western designers after understanding and appreciating Chinese culture and then carries out a deeper analysis and summary relying on the framework of the Chinese clothing symbol system. The conclusions drawn can help those who do not grow up in this cultural context to understand the use of these specific regional cultural symbols in the field of fashion from the perspective of cultural appreciation, and meanwhile, provide case references for designers who want to design inspired by Chinese culture.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Cultural identity, Fashion design, Cross-culture, Cultural appreciation, Visual communication
