Abstract
The research aims to elucidate a fundamental scenario of Generative Artificial Intelligence (GenAI) driven image content generation in senior footwear design and development. The study explains how GenAI works with fashion ideas in the footwear industry. The extraordinary potential of AI drives trends to create exquisite designs that captivate the sophisticated preferences of the senior female population. This study integrates a comprehensive analysis of existing academic literature with quantitative analysis findings derived from the survey about the aesthetic design of senior footwear involving the ageing population in Hong Kong. Through examining existing solutions and cases of GenAI-based generation of images, the exploration of the underlying synergy between artificial intelligence algorithms and fashion concepts reveals the perceptions and requirements surrounding footwear design that resonate with senior consumers in the market. According to the survey, women demonstrate a higher acceptance of the aesthetic footwear design. Decisive features of senior footwear have come up with illustrating a new design of pink in colour, flyknit fabric, no fastenings and a one-inch heel height. By intertwining various creative concepts from the findings, the generative artificial intelligence programme generates a series of women’s footwear designs. Indeed, these images present abundant visual inspiration, accelerating the evolution of ideas and refinement of product development through designated GenAI Prompt description of keywords, including pink colour, slip-on, flyknit materials, one-inch heel and ultra-high resolution. The result concludes with an exploration of how these design elements can enrich the theoretical concept grounded in scenarios of GenAI-driven footwear styles.
Presenters
Ling CheungAssistant Professor, Department of Design and Architecture, Technological and Higher Education Institute of Hong Kong, Hong Kong
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
GENAI, FOOTWEAR DESIGN, SENIOR CONSUMER, AESTHETICS, DESIGN SCENARIO, PROMPT DESCRIPTION
