Abstract
Visual hierarchies are fundamental strategies in visual design that establish relationships and order among elements. This research explores simplicity through the lens of visual hierarchies, examining how cognitive perception both shapes and is influenced by the relationships and order of elements. It identifies key principles of dominance, such as meaning and its boundaries. By analyzing visual compositions that employ visual hierarchies across diverse contexts, this study contributes to a deeper understanding of simplicity in visual communication design and its implications for practical design knowledge.
Presenters
Jinsook KimAssociate Professor, Communication and Graphic Design, Georgian Court University, New Jersey, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Simplicity, Visual Hierarchy, Cognitive Perception, Visual Dominance, Visual Communication Design
