Abstract
E-shopping, this new form of e-commerce on social networks, is expanding rapidly as a result of socio-economic ‘hybridization’, socio-cultural changes and technological innovations, such us hyper-connectivity, the ‘hyperactivity’ of Internet users and enhanced accessibility for all. These factors have contributed to its exponential global growth. Through our analytical, exploratory and immersive methods on Facebook’s ‘e-shopping’ platforms, as well as reflexive tests on the emergence of new behaviors, we have reached the following conclusions: design issues exhibit a ‘circular causality’ between digital user experience and the emergence of new behaviors. Digital traces of online consumers are used by UX.Designers to design the new experience, which in turn compel consumers to adapt their behaviors. Each experience leads to new behavior, and each behavior reshapes future digital experiences. Interactions with e-shopping platforms on Facebook generate feelings and emotions that form our experience in this virtual space and pushes us to interact with the design elements available to us to influence our ‘behavior’. As part of this research, we have been able to demonstrate that designing new platforms involves not just pre-programmed experiences, but also leveraging control, analyzing digital traces of cyber-consumers, and employing techniques such as “spying” and “pollination”. These methods further illustrate that design operates within a ‘circular causality’ between digital user experience and the emergence of new behaviors.
Presenters
Ibtissem KhlifiStudent, PHD Student, History, Heritage and Archeology at the Faculty of Letters, Arts and Humanities in Manouba, University of Manouba, TUNISIA, Tunisia
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
DESIGN,USER EXPERIENCE,DIGITAL,CAUSALITY,RECURSIVE,BEHAVIOR
