Abstract
With the success of last year’s presentation “Designing Ideas into Concepts” at the 17th Annual Design Principles & Practices Conference, the authors now wish to return with a follow up workshop: Designing Ideas into Concepts II. In Lisbon, we shared our research which showed that the “Idea Ratio” (Utley, Klebahn, 2022) was 376 to 1. That is, one needs 376 ideas to stand a chance that one of them will be great. And the design challenge was to “Sell a Brick”. For the upcoming conference, the team offers a workshop, with a new design challenge— Sell a Crystal Ball—and invite collaborators to join our research and help us to arrive at a new discrete number for the Idea Ratio. How many ideas need to be generated for one of those ideas to be considered great?
Presenters
Jon LigonAssociate Teaching Professor, Media Design, APRD, University of Colorado, Boulder, Colorado, United States
Details
Presentation Type
Theme
KEYWORDS
Concepts, Idea Ratio, Design Thinking, Great Ideas
