Abstract
This study explores the branding development of locally-produced pottery in Ban Mo village, Maha Sarakham province, Thailand. It involved a student-community engagement project in which 22 graphic design students from Mahasarakham University collaborated with the Ban Mo community to create unique logos promoting local pottery products. A questionnaire was distributed to 40 community members to evaluate the key factors in branding development and identify preferable logos. The findings show that Logo 9 was the most preferred, featuring a simple design with the graphic identity of local products. The study highlights the mutual benefits of collaboration between local communities and students, whereby students gained real-world experience in developing knowledge and skills and personal growth, and communities benefited from the creativity offered by the students. Finally, the study suggests that such student-led collaborations could promote local products and help in shaping graphic designers’ roles and impacts in the business world.
Presenters
Wichanat TiwasingAssociate Professor, Faculty of Architecture Urban Design and Creative Arts, Mahasarakham University , Maha Sarakham, Thailand
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Graphic design education, Logo design, Local pottery product, Student-community engagement
