To Understand Young People's Willingness to Engage with the Digitization of the Penang Peranakan Museum through Quantitative Research

Abstract

The digitization of cultural heritage is crucial, involving various methods that require significant investment. This study seeks to understand young people’s willingness to engage with digital cultural heritage at the Nyonya Museum in Penang. Using quantitative research methods, including questionnaire and SPSS analysis, the study examines awareness, preferences, and expectations of young respondents towards digital applications such as VR tours, AR exhibits, and interactive digital games. Findings indicate a generally positive attitude towards digitization, with high mean and median values demonstrating strong support for these initiatives. Additionally, a significant portion of respondents expressed a willingness to pay for high-quality digital content, highlighting potential monetization opportunities. However, the study acknowledges the limitation of sampling, which included a small number of older respondents potentially biasing the results. Future research should employ more precise sampling methods to better capture the true attitudes of young people, ensuring a more accurate representation. These insights provide valuable guidance for developing effective digitization strategies that resonate with the aspirations of Penang’s youth, fostering greater engagement and participation in heritage preservation efforts.

Presenters

Fengcheng Wan
Student, Master of Design, Universiti Sains Malaysia, Pulau Pinang, Malaysia

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design in Society

KEYWORDS

Cultural Heritage Digitization, Peranakan Museum, Virtual Reality, Augmented Reality