Abstract
The video game industry is a culture of mainly visual language communication, and digital content holds a growing market share in the entertainment industry. Gamers experience joy through game characters, interacting in the cyberspace environment. However, video game studies within the design research field in the Thai mainstream context are limited. This research explores the art style of game characters and environments in Thai video games across different genres. It is based on the theory of pictorial vocabulary, anthropomorphism, and baby-faced bias concepts. Content analysis and descriptive statistics were used to analyze data from a sample of 17 Thai video game titles currently available on the Steam store. The study found that the most popular video game genres, ranked from highest to lowest percentage, were Action/Adventure, Horror, RPG/Strategy, and Visual Novel games. The dominant game character design trend across many genres was the Cartoon/Manga art style, reflecting the concepts of anthropomorphism and baby-faced bias, similar to Japanese cultural influence. Game environments were primarily based on Semi-Realistic and Cartoon/Manga styles to accommodate the varied genres of Thai video games. Additionally, the study observed a correlation between realistic game characters and realistic game environments.
Presenters
Nathee MonthonwitLecturers, Faculty of Architecture and Design / Digital Media Design, Rajamangala University of Technology Rattanakosin, Nakhon Pathom, Thailand
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Thai Video Game, Art style, Game Character, Game Environment, Video Game Genre
