Swiss Design: Unveiling the Essence of Timeless Graphic Design

Abstract

This session focuses on Swiss design (often called as international typographic style), uncovering its enduring principles and practical applications. We consider its clarity, precision, and functionality revolutionize graphic design. I present the core concepts, historical significance and contemporary relevance of Swiss design. The workshop covers principles like less is more, grid systems, typography, functionality and font-size contrast. I present this topic because I believe that it’s not just a design style, but a philosophy that can transform the way we approach graphic design in the contemporary world.

Presenters

Meenakshi Walia
Senior Graphic Designer, Design, Gartner, Haryana, India

Details

Presentation Type

Workshop Presentation

Theme

Design Education

KEYWORDS

SWISS DESIGN, PRINCIPLES, PRACTICAL APPLICATION, DESIGN EDUCATION