Abstract
Local development can prove to be an advantageous process not simply from an economic and productive point of view: it can be sustainable, with a networking of material and immaterial resources (productive, but also cognitive, organizational and relational) already present and sedimented in the territory; it can be inclusive, where it is open to social and cultural dynamics that favor the emergence of the self-organisational abilities of individuals. Communication has always played a role of great importance within the theme of public utility and the valorisation of cultural heritage, understood as collective goods but always linked to a local root, especially for fragile territories. Furthermore, the digital transition is giving a new and renewed centrality to the discipline: horizontal digital networks favor the development of social ties for sharing resources and knowledge. The online relationship is not limited to bringing together people or businesses that remain closed in their isolation, as parts of circumscribed systems or ecologies: it is a relationship that allows people to create shared meanings, projects and paths of realization, involving social bond thus created more or less large groups of participants. The investigation is developed through the analysis of case studies and experimental teaching models inherent to the communication project for social inclusion and territorial development, to arrive at the definition of an evolved model of strategic visual communication project, oriented towards enhancement of local resources through the use of sustainable and inclusive design tools.
Presenters
Rossana GaddiAssociate Professor, Architecture Department, Università degli Studi G. d’Annunzio | Chieti - Pescara, Pescara, Italy
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2025 Special Focus—Thinking, Learning, Doing: Plural Ways of Design
KEYWORDS
TERRITORIAL ENHANCEMENT; DIGITAL TRANSITION; DESIGN FOR INCLUSION
