Abstract
In recent years, the significance of 3D graphics in the realm of multimedia web experiences has grown substantially. Previous studies have highlighted the ability of 3D graphics to enhance users’ emotional engagement with content, owing to their unique structural attributes such as high immersion and presence. The research methodology employed in this study revolves around the development of a diverse portfolio featuring ten website samples spanning various industries. Each of these websites serves as a practical canvas for assessing usability and gauging user engagement, thereby shedding light not only on the aesthetic aspects of design but also on the pragmatic implications of effectively integrating 3D graphics for conveying brand values. Driven by a user-centric approach, this research delves into how consumers navigate, perceive, and interact with these 3D-enhanced websites. By evaluating factors like user-friendliness, visual appeal, and interactivity, the aim is to provide valuable insights for optimizing the utilization of 3D graphics. This comprehensive exploration aims to bridge the divide between design innovation and brand experience within the digital landscape, offering businesses actionable insights to captivate and connect with users effectively. Ultimately, this study underscores the central role of design in shaping the future of online brand engagement, paving the way for enriched consumer perceptions and deeper brand connections in the digital era.
Presenters
Aurelia Friska WidjajaStudent, Postgraduate, LASALLE College of Arts, South West, Singapore
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Three-dimensional graphics, Brand experiences, Consumer perception, User experience design
