Online Only Poster Session
Cultural-image Poster as Visual Form of National Identity View Digital Media
Poster Session Svitlana Pryshchenko
Our research on the cultural-aesthetic component of Media Design is directed at the systematization of ads' visual meaning and the complex definition of their function and graphic specifics in communicating space. We show how design thinking in poster forms can contribute to the development of tourism in post-war Ukraine in 2025. The methodology is based on sociocultural, axiological, and comparative approaches to the analysis of national identity on the example of Ukrainian and Asian cultural-image posters and web banners. The balance of national and international design activity is very relevant. As an alternative to globalization processes with their aspiration to standardization and assimilation of cultural peculiarities, processes of national self-identification are actualized in Advertising Graphics. Scientific originality is to the possible synergistic solutions in cross-cultural communications – to finding associative points in the arsenal of artistic images and using the creative technologies (hyperbole, metaphor, allegory, association, and metonymy), by which complex influence of many factors involved gives the overall effect is much greater than the sum of each. So, researching the visual language in a wide context, paying special attention to art-aesthetic problems we have the conclusion that the use of means in Media Design must be orientated to the target audience taking into definite the aesthetic ideals, national colouristics and ornamentics, regional ethnic and cultural traditions. Poster designing is to use creative technologies and find original solutions to the visualization of social ideas.
Decolonial Design and Indigenous Placemaking in the Wairaka Precinct View Digital Media
Poster Session Leon Tan, Allana Goldsmith, Peeti Lamwilai, Cris De Groot, Emma Smith, Tanya White
The current and former campus areas of Unitec Institute of Technology are undergoing massive change because of the Carrington Residential Development, an urban intensification project that will eventually account for thousands of new residents and visitors here. Puna (pools, streams) nurture life in and around their flow paths, but are also vulnerable to negative consequences of the prevailing urban development paradigm. Many puna traverse the campus, connecting it with other parts of Auckland city. Puna Kōrero is an interdisciplinary design research project which provided opportunities for ontological reorientations in the Wairaka precinct, such shifts in worldviews holding the potential to improve the quality of relationships between people and this place over time, particularly its wāhi tapu (sacred sites), Te Wai Unuroa o Wairaka (an aquifer fed freshwater stream) and Te Rangimārie Pā Harakeke (a plantation of flax). Developed over several months, the project brought together staff, students and the local community across three collaborative strands culminating in a public event celebrating Matariki (the Māori new year) through a projection-mapped motion design show, the launching of a new puoro ataata (music video) Manaakitia and the prototyping of a mobile app to share stories of six significant sites inclusive of the marae (Māori meeting house) and its wāhi tapu. This poster presents Puna Kōrero as a case study demonstrating the importance of ontological design in ecological and cultural heritage protection; culturally responsive design and principles of co-design are understood to be critical to efforts to re-indigenize (decolonize) urban space and place.
