Evolving Experiences
Featured The Role of Technology in the Construction of Social Reality in Everyday Life: Robot Vacuum Cleaner Transforms Daily Life of House Cleaning View Digital Media
Paper Presentation in a Themed Session Ayşe Dalyanoğlu, Ozge Merzali Celikoglu
In everyday life, individuals meaning their experiences and interactions within a social activity and organise their social lives. Language plays an important role as a tool in the process of objectifying individuals' experiences and constructing reality. Individuals begin the process of interpreting symbols and meanings are generated through subject-object interaction. User comments on online shopping platforms, which are frequently preferred these days, reflect the interactions and experiences of individuals with products and contain traces of everyday life. This study investigates the position of robot vacuum cleaner technology in everyday life and its effect on the construction of social reality. The role of the robot vacuum cleaner in changing the perception, way of thinking and doing housework habits on house cleaning is investigated. Based on the experiences of users, user comments about robot vacuum cleaners on the Trendyol platform are used as a data source. The data is analysed by content analysis. The method discusses the social reality reflected by robot vacuum cleaners in everyday life in a theoretical framework. As a result of the research, the experiences made meaningful by society through robot vacuum cleaners have gone through an intersubjective journey and the reality that society constructs for house cleaning in everyday life has been discovered as an objective representation. The interactions of society with each other and with technology affect the process of interpreting and meaning the product, as well as user behaviours, social norms, routines and mundanity.
Measuring Historical Color Data with a Mobile Spectrophotometer: An Analysis of Two 1925 Real Silk Costume Color Harmony Charts
Paper Presentation in a Themed Session Marcy L. Koontz
This project undertakes a rigorous historical and colorimetric analysis of two Real Silk Costume Color Harmony Charts from 1925, emblematic promotional objects produced by the Real Silk Hosiery Company of Indianapolis, Indiana. Founded in 1922, the Real Silk Hosiery Company swiftly rose to prominence as a distinguished manufacturer of silk hosiery, lauded for its avant-garde marketing strategies and superior color fidelity. The 1925 charts, curated by color expert Katherine Harford, present a meticulously crafted selection of color sets designed to mirror the prevailing fashion decrees from the epicenters of style, Paris and New York. To conduct a precise color analysis, a NIX Pro 2 mobile spectrophotometer was used to capture the color measurements represented in the charts. The measurements were systematically recorded in RGB, CMYK, and CIELAB color spaces, ensuring a comprehensive understanding of the color data. This methodological approach facilitates accurate digital replication and allows for detailed analysis. The resultant color metrics furnish critical insights into the chromatic preferences and marketing paradigms of the 1920s, elucidating the intricate interplay between aesthetic values and commercial imperatives of the period. By digitizing these historical color charts, this project not only preserves an invaluable fragment of sartorial history but also provides a resource for ongoing academic inquiry and practical applications within contemporary design and marketing domains. This endeavor underscores the imperative of synthesizing historical objects with cutting-edge technological methodologies, thereby fortifying our cultural and academic heritage through the confluence of historical insight and modern innovation.
A Combination of Chinese and Western Book Design: A Case Study of Chengshu - China's First Textbook
Paper Presentation in a Themed Session Wenjing Yang
This paper conducts a case study on the book design of Chengshu. It analyzes the reasons and development context of the reform of Chinese book design in the late Qing Dynasty and the early Republic of China. It summarizes the book design methods combining Western and Chinese, enriching the book design research in the late Qing Dynasty and the early Republic of China. It offers provides ideas for current book design.
Better Everything: Publication Design and the Fruit Industry in Early 20th Century Pacific Northwest View Digital Media
Paper Presentation in a Themed Session Cristina de Almeida
This paper explores the strategic role of graphic design in promoting and consolidating the early 20th-century fruit industry in the Pacific Northwest. Specifically, it examines the creation of Better Fruit magazine, a publication intended to advocate for "progressive" (i.e., industrial) farming while attracting affluent European Americans to settle in the region. The magazine's exceptional typography and presswork were intentionally crafted to dispel the notion of the Northwest as a rugged frontier, instead portraying it as a prosperous and refined society. The editors' self-awareness of the publication's aesthetic choices underscores how the magazine’s design served as a proxy for the high standards the Northwest fruit industry aspired to.
