Shifting Perspectives
Graphic Design and Literature on the Way to Greater Inclusiveness of Women in Society: A Case Study
Paper Presentation in a Themed Session Juliana F. Duque
This paper discusses how the intertwining of graphic design and literature can challenge gender stereotypes and work toward more inclusiveness of women in society. Graphic design and literature are historically two fields in which women have struggled for a place and recognition for their work. With notable exceptions, sometimes hidden behind gender-ambiguous names or even design agencies, both areas still lack gender equality. Even major anti-establishment design movements, such as those of the 1960s, Punk, and Rave, have little to show on women’s contributions at first sight. One must delve into a rabbit hole to find more about the women of these design phenomena. The same happens in anti-establishment literary movements that impacted graphic design, such as the Beat Generation, in which women are regarded more as muses or companions rather than being known for their work. This research explores how graphic design can work against today's women’s social bias together with literature through the case study of Pro.Vocazione, a contemporary Italian feminist magazine that challenges the public with the visual outcome that the intertwining of graphic design and literature processes propose.
Exploring Integrated Creative Activity Instruction to Enhance Student Creativity in Design Thinking through Artificial Intelligence Integration
Paper Presentation in a Themed Session Su Cheong Wong
Thinking Skills (TS) in problem-solving will guide each individual using smart problem-solving steps and produce thoughtful ideas in design thinking, opinions, precise arguments and have a high level of creativity in daily life especially for a student. Hamdan et al. 2022 and Yee et al. 2010 research findings have confirmed that most common problem faced by tertiary students when completing tasks in producing products was finding ideas to develop a tangible product. Karan and Angadi (2023) reported that the rise of artificial intelligence (AI) is rapidly influencing our education system. This research experiment explores to prepare graduates for future AI in creative industries. Integrated Creative Activity Instruction (ICAI) is a framework developed to measure the impact of thinking skill infusion on graphic design students. Design thinking and creativity are among the two important constructs to nurture future talents for IR 4.0 transformation. The Minister of Education needs to nurture more talented young Malaysians, and therefore new curriculum should be revised to ensure the country has produced sufficient young talents for IR 4.0 transformation. This research aims to explore the possibility of AI integration in teaching to stimulate students’ creativity at tertiary level. First, exploration in AI integration. Second, implementation of the experimental instruction. Last, measuring the impact of new experimental instruction. The assessment tools are designed based on ICAI framework, Torrance Test of Creative Thinking, focus group interview and class observation. The results show that ICAI instructional approach to enhance student creativity with AI integration was significant.
Unscene - Unzine: The Plural Affordance of Zines as a Design Medium to Enable Different Ways of Thinking, Learning and Experimenting for 'Gen-Z' Social Constructs View Digital Media
Paper Presentation in a Themed Session Sayali Milind Phadke
This paper is based on ‘Unscene Un-zine’- a design research project examining the plurality of zines as a design medium enabling design educators & students to think, learn and execute editorial design processes from the lens of ‘Gen-Z’ social constructs like ‘situationships’, ‘FOMO’, social quotient, ‘ghosting’, ‘YOLO’, gender expectations, gender roles, etc and how they impact the affordance of zines as a design medium. The research methodology in this project leverages learning from Gen-Z’s unconventional sources like physical zines, digital webcomics, meme channels, and online communities from diverse cultures, age groups and gender roles to examine how the design of zines has a multi-fold impact on society to drive user behaviours like liking, creating content, ‘trolling’ engaging in comment wars etc. The pedagogy in this project deconstructs the plural nature of zines to demystify design concepts like progressive disclosure, word pictures, tone of voice and intuitive typography through quick ideation, and ‘yay or nay’ exercises. It includes teaching experiments from a series of zine workshops urging students from diverse demographics to acknowledge their own Gen-Z struggles, and release them by designing zines using blind typography and word pictures to analyse how Gen-Z’s social constructs influence zines; thereby analysing how society impacts the design of zines transitively. The project outcomes analyse the plural ways of designing for zines serving as a product of society impressions; and at the same time highlight the affordance of zines as a design medium to create social impact.
