Abstract
This study critically examines the misrepresentation of climate change as primarily a spiritual and cultural crisis in Africa, rather than as an environmental and socio-economic challenge. This mischaracterization has significant implications for local policy formulation, public perception, and effective climate action in the region. Utilizing a narrative analysis approach, the research investigates how historical, cultural, and spiritual narratives are co-opted to frame climate change issues, often diverting attention from scientific evidence and pragmatic solutions. By analyzing community narratives, the study aims to reveal how climate change is frequently portrayed as a consequence of moral failings or supernatural phenomena. This framing not only undermines the urgency and scale of the crisis but also perpetuates a fatalistic outlook, impeding collective action and resilience-building efforts. The research draws on case studies from selected local African tribes in the Niger Delta region of Nigeria to illustrate the pervasive nature of these misrepresentations and their roots in precolonial/colonial histories, religious beliefs, and cultural practices. It aims to highlight how local ancestry, oral traditions, and myths contribute to this skewed narrative. The study argues for a reorientation of climate communication strategies in Africa, emphasizing the integration of scientific knowledge with culturally resonant messaging that acknowledges and respects local beliefs without compromising the facts. By addressing these misrepresentations, the research aims to foster a more informed and proactive approach to climate change in low-informed areas in Africa, promoting practices that are both culturally sensitive and scientifically sound.
Presenters
Essien Oku EssienDoctoral Student, Communication, Culture and Media Studies, Drexel University, Pennsylvania, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Human Impacts and Responsibility
KEYWORDS
CLIMATE CHANGE, CRISES, CULTURE, SKEWED NARRATIVES, AFRICA, SPIRITUALITY
